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Omnicom’s new supply chain tool adjusts media spend based on inventory

02 Jun
Posted by: ICB
Category: Air Freight, Contract Logistics, COVID-19, Customs Brokers, Freight Forwarding, Ground Freight, Imports, Ocean Freight, SCS Management, Special Offers
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Shifts to media spend sometimes happen after customers had been sent to empty shelves, negatively affecting brand performance.

Author: ICB

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